Ned Dwyer
Australian in San Francisco. Founder, runner, husband.
I co-founded Great Question, a UX research platform used by teams at Canva, Amazon, Intuit and a few hundred other companies. We raised a Series A in late 2025 and we’re rebuilding the whole product for the AI-native era. It’s the most fun I’ve had at work.
Before this I founded Elto, a marketplace for freelance web developers, which was acquired by GoDaddy in 2015. I write here about rejection, runway, and the long middle of building things.
Recent writing
- Seed Stage Investor Update Template Aug 2022
- Emerging infrastructure and the entrepreneurial opportunity Apr 2019
- Your expense policy is hurting your team Mar 2019
- What the Quickbooks Accounting community can learn from GoDaddy Pro Feb 2019
- Welcome Spritz — the world’s most refreshing corporate card Nov 2018
- My love affair with large, competitive, fragmented markets Aug 2018
- The Grand Theory Of Customer Validation Aug 2018
- There is no Show Business Commission Aug 2018